Problem
Tenali Double Horse, one of the biggest brands in South India, needed to focus on consistency, brand positioning, and clear strategy for new markets. With multiple teams handling the brand, there was a lack of unified brand guidelines and digital strategy
Strategy
We developed a robust solution starting with brand guidelines, educating the teams on the usage of the logo and brand materials across touchpoints. We then unified their digital strategy by working closely with their social team, ensuring a streamlined process. We introduced e-commerce in India, implemented an Amazon market entry strategy in the USA, and executed a direct market entry strategy in the USA. We redefined the product launches and introduced a new show, "Anubandham," that brought renowned celebrities on board to talk about their stories and launch Tenali Double Horse products. We also changed the entire brand positioning from competitive to premium and developed a strategy roadmap to make the brand a pan-Indian market leader by 2025.
- Established brand consistency and positioning for Tenali Double Horse
- Educated teams on the usage of the logo and brand materials across touchpoints
- Unified the digital strategy to ensure a streamlined process and implemented e-commerce in India.
- Successfully entered the US market through an Amazon market entry strategy and a direct market entry strategy.
- Redefined product launches and introduced the "Anubandham" show to launch products with renowned celebrities.
- Changed the brand's positioning from competitive to premium.
- Ongoing strategy roadmap to make the brand a pan-Indian market availability by Q4 2024.
Results
