Problem
TSurya Colors was struggling to increase brand stability and awareness in the highly competitive market. They lacked a clear digital and brand strategy, which was resulting in low engagement and product awareness.
Strategy
:Our strategy was to create a comprehensive digital and brand strategy that would increase engagement and product awareness, leading to increased brand stability. We created social media accounts and executed a digital plan to engage with users and increase awareness of the product. We also implemented digital and brand strategy promotions to build the stability of the brand.
- Increased brand stability and awareness through a comprehensive digital and brand strategy.
- Achieved 150% social growth by engaging with users on social media and executing a successful digital plan.
- Expanded product line with 9x SKU increase to offer a wider range of products to customers.
- Successfully entered the Mangalore market to expand the brand's reach and market share
- Leveraged influencer marketing campaigns and viral marketing efforts to attract new users and improve market position.
- Implemented a PAN India strategy to increase brand growth and sales through e-commerce and social media promotions.
- Developed and executed 3 successful market entry strategies to expand the brand's presence in new markets.
- Improved customer loyalty through effective digital and brand strategy planning
Results
.png)