Problem
TDH, a baby brand from Tenali Double Horse focused on the FMCG industry, faced the challenge of establishing a unique brand identity and launching the product across India in a cost-efficient manner. The brand needed to develop a comprehensive strategy for package design, brand strategy, and content and influencer marketing to improve brand awareness and sales.
Strategy
We developed a comprehensive brand strategy for TDH that included package design, brand strategy, and content and influencer marketing to improve brand awareness and sales. We also focused on launching the product across India in a cost-efficient manner
- Developed a unique and consistent brand identity for TDH that established the brand as a leading provider of baby products in the FMCG industry
- Planned and executed a comprehensive package design and brand strategy to launch the product across India in a cost-efficient manner
- Utilized content and influencer marketing with brand endorsement to improve brand awareness and reach
- Launched the brand across pan India on the eve of Father's Day with a campaign featuring 28 kids from 28 different states in 17 different languages, making it a pan India brand
- Achieved 52312% increase in awareness and traffic through the campaign, resulting in increased brand visibility and sales across India within 2 months.
Solution
