Summer is a season of fun, vibrancy, and energy, and brands can use these qualities to their advantage by incorporating the following colours into their branding strategies:

1. Bright yellow:
Yellow is a warm, cheerful, and optimistic colour that evokes feelings of happiness and excitement. It's a popular summer colour that can be used to create eye-catching visuals that capture the spirit of the season.

2. Bold orange: Orange is a bold and energetic colour that is often associated with warmth, enthusiasm, and creativity. It's a great colour to use in summer branding because it creates a sense of excitement and fun.

3. Lively green: Green is a fresh and lively colour that is often associated with growth, nature, and vitality. It's a popular summer colour that can be used to create a sense of rejuvenation and relaxation.

4. Calming blue:
Blue is a calming and soothing colour that is often associated with the ocean, sky, and water. It's a great colour to use in summer branding because it creates a sense of calmness and tranquillity.

5. Vibrant pink:
Pink is a bright and vibrant colour that is often associated with femininity, love, and playfulness. It's a popular summer colour that can be used to create visuals that are fun and youthful.

6. Fresh white:
White is a clean and fresh colour that is often associated with purity, simplicity, and elegance. It's a great colour to use in summer branding because it creates a sense of freshness and simplicity.

7. Playful purple:
Purple is a playful and energetic colour that is often associated with creativity, imagination, and individuality. It's a great colour to use in summer branding because it creates a sense of fun and excitement.

By using these colours in your summer branding strategies, you can create visuals that capture the essence of the season and appeal to your target audience