Problem
Zavaine, India's first detergent tablet and a sister brand of Triplex, South India's biggest detergent brand, needed to establish itself as a market leader and increase product awareness and sales. As the first brand consultants in India to market the product, we faced the challenge of building the brand from scratch
Strategy
As the first brand consultants in India to market Zavaine, we established it as a unique and innovative detergent brand. We positioned Zavaine as a high-quality, convenient, and eco-friendly solution for customers who value time and convenience without compromising on performance. We used a comprehensive digital strategy to increase product awareness.Our social media strategy was designed to engage with customers, promote the brand. We developed a budget roadmap to ensure that the brand's marketing efforts were cost-effective and efficient
- Increased engagement by 15x and brand recall by 217x through a comprehensive digital and social media strategy
- Utilized e-commerce platforms like Amazon and Flipkart to expand product reach and drive sales, resulting in 124,299 sales in the first 3 months of executing the digital strategy
- Expanded the brand's presence in 3 new markets, increasing brand visibility and reach
Solution