Problem
:VSB Group, one of the top exporters of granites and quartz in South India, faced the challenge of improving their brand presence both online and offline. The brand needed a complete revamp to create a tailored approach for each of the 45 countries they export to. The company also required a brand architecture for their group of companies and individual line of brand positioning for each company.
Strategy
We developed a comprehensive brand revamp strategy for VSB Group that included brand design, brand stationery, digital presence, portfolio, and complete rebranding. We also developed strategies to improve the brand offline and online through events, expos, and tailored approach for each country
- Conducted a complete rebranding of VSB Group to create a unique and consistent brand identity
- Developed a tailored approach for each of the 45 countries they export to, creating a unique voice and brand positioning for each market
- Created a brand architecture for their group of companies and individual line of brand positioning for each company.
- Improved the brand's online presence through a comprehensive digital strategy, including social media, email marketing, and search engine optimization
- Increased brand visibility and reach through events and expos across India and Germany, bringing more B2B market for the brand.
Solution
