Problem
Triplex, as a top detergent company in the Telugu states, faced the challenge of establishing a strong digital and social media presence to increase brand awareness and reach. The brand needed to improve its digital strategy, positioning, and reputation management to maintain its competitive edge.
Strategy
We developed a comprehensive digital brand strategy for Triplex that included digital strategy, digital brand positioning, digital introduction, and reputation management. We focused on content marketing and monthly campaigns with creative designs to increase engagement and improve followers
Digital Strategy: Utilized digital marketing channels like email, social media, and search engine optimization to increase brand awareness and reach.
Developed engaging content that resonated with the target audience to increase engagement and improve followers.
Utilized social media influencers to increase brand awareness and reach
Digital Brand Positioning:Position Triplex as a top detergent brand in the Telugu states through a strong digital presence and engaging content
Digital Introduction:Introduced Triplex to new digital and social media platforms to expand the brand's reach and increase brand awareness.
Reputation Management:Managed the brand's reputation online by monitoring online reviews and responding to customer feedback in a timely and professional manner.
- Increased engagement by 315x through a comprehensive digital and social media strategy
- Launched Triplex in the Tamilnadu market, expanding the brand's presence and reach
- Promoted 17 new product launches on social media, increasing brand awareness and sales
Solution
