Magsmen | Works

Surya Colors

Problem

Surya Colors was struggling to increase brand stability and awareness in the highly competitive market. They lacked a clear digital and brand strategy, which was resulting in low engagement and product awareness.

Strategy

Our strategy was to create a comprehensive digital and brand strategy that would increase engagement and product awareness, leading to increased brand stability. We created social media accounts and executed a digital plan to engage with users and increase awareness of the product. We also implemented digital and brand strategy promotions to build the stability of the brand.

Result

Increased brand stability and awareness through a comprehensive digital and brand strategy.
Achieved 150% social growth by engaging with users on social media and executing a successful digital plan.
Expanded product line with 9x SKU increase to offer a wider range of products to customers.
Successfully entered the Mangalore market to expand the brand's reach and market share
Leveraged influencer marketing campaigns and viral marketing efforts to attract new users and improve market position.
Implemented a PAN India strategy to increase brand growth and sales through e-commerce and social media promotions.
Developed and executed 3 successful market entry strategies to expand the brand's presence in new markets.
Improved customer loyalty through effective digital and brand strategy planning

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Problem

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