Cursor

mode

whatsapp
Site Logo Site Logo

Brand Consultant March 2, 2023, 5:57 p.m.

Is influencer marketing the current trend?

Blog Thumbnail

Influencer Marketing is one of the latest trends in marketing. One has to create engaging and useful content which benefits and attracts the audiences. If you purchase something by the word of your famous celebrity or influencer, hence you\’re into the magic of influencer marketing. Once the audience starts to be attracted to you, you win the war of reach in influencer marketing. The rest is all about maintaining them and excelling in your promotions and Branding with exciting content and eye-catching ads.

Influencer Marketing is done by hiring famous celebrities, familiar personalities to market the products and services of brands. Do you remember? In our childhood we used to feel excited to see famous movie celebrities advertising on Television. Even now 60% of teenagers choose over the advice of celebrities (https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you). They used to even create the influence to buy those products. So, this is one kind of marketing where a product or service is advertised through influencers and where influencers get paid for it.

Earlier influencer marketing was done only through Television, FM radio etc. But these days it is even more efficient through social media. Influencers with a great following base, content are also chosen based on their niche to advertise the products of brands. It is efficient and quick as social media is widely diversified. This helps in bringing brand awareness in public faster.

Influencer marketing became the foremost technique that doesn\’t belong to only a set of brands, or few marketing profiles. Anyone can get into influencer marketing to see heights of a brand as there is greater reach to the audience if they apply proper branding techniques and strategies.

Because,

(Source: https://www.bigcommerce.co.uk/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2020)

How influencer marketing works in social media?

Now-a-days there is a massive shift of brands from traditional advertising media like Television, Pamphlets etc., to digital media. Most of the brands are looking for social media influencers because the reach of the audience is more effective and faster.

  • Targeting is key: Through influencer marketing we can target specific audiences or specific age groups. So, it is an added benefit to small and medium scale businesses to scale up their businesses during and after pandemic too. We only target the audience we need the most based on the users of our products and services. We don\’t waste money unnecessarily here by advertising it to the wrong audience. As we know who we target. This kind of marketing boosts your brand name.
  •  Be an influencer: Even we as a brand can influence the audience with exciting and valuable content. The content should be an added advantage to the audiences. We should create awareness programs, engagement, and campaigns that lead in attracting audiences.
  • Serve and get the value out of it: Better the content, better the growth of the brand. The more you benefit the audience through content in social media, the higher you get admiration. Many social media brands benefit from this technique. If not you, you can reach social media agencies who bring out that to you. All you need to do is reach them out. Get yourself benefited through Magsmen. We are here to serve you in a click ( magsmen.in)
  • Branding: Brand yourself with astonishing illustrations, content and designs along with content. As we humans stare or pause at beautiful things and places, the same applies to branding. Aesthetics matter a lot in marketing. Branding creates influence and upholds in the brains of the audience.