Cursor

mode

whatsapp
Site Logo Site Logo

Brand Consultant March 2, 2023, 6:03 p.m.

Difference between Branding, Marketing, and Advertising

Blog Thumbnail

We often feel the words \”Branding, Marketing, and Advertising\” are similar words. But there is a thin line to differentiate them. Where all of these terms aim for the growth of business internally as well externally.

\”Branding\” is a technique that enables businesses to understand them in a better way.

  • It starts from logo to packaging or delivery of services.
  • It is all about focusing on the minute details of the company from every corner and sector.
  • Businesses indeed have to know them first to get the profits and lead to growth and development.
  • It includes knowing yourself, the company first to serve the best to customers.
  • Which also refers to the brand development.
  • It looks up to the foundations of the company.

It involves questions like :

  • What is the need of the product or service in the market?
  • What are the opportunities to hold on? Or What are the ways to acquire them?
  • What are the possible ways to work out on things like cost, quality?
  • What are the key attributes that companies have to work on? Etc.

    It leads in promoting by knowing the key aspects of your business. We at Magsmen help in branding companies with attractive designs from our  illustration team
    Here is a link to our works

\”Marketing\” is a technique that pushes you into public.

  • This is the extrinsic force of action that thrives in getting leads for your company as per the better understanding of customers.
  • It helps in promoting your products or services.
  • It includes proper market research to enable your actions related to sales and get you clients as well customers.
  • This is a never-ending process, with times we have to know the market and its stability.
  • It acts accordingly with the market and customer\’s interests.
  • It should go through market research, market analysis, problem-solving, solution-centric, customer-oriented.
  • That which also influences the customers to make use of the product or service even if it isn\’t a problem-centric solution provider.
  • It is like even if the customer doesn\’t have a need for it, the power of influential marketing makes them thrive to use the product or service. (For example, fabric softeners, people don\’t need it the most. Yet the marketing brought them the leads.)
  • It is a thriving force enabling people to turn into customers.

\”Advertising\” is a medium that lets both ends know each other.

  • It helps in reaching your business products or services to the public.
  • It helps in enabling the audience to turn into customers.
  • Furthermore, it is the magnetic force that drives in as a medium of communication.
  • It entails the visibility of the company by third parties like Television advertisements, Newspaper advertising, promotions, etc.
  • But social media enables self-promotion, enables greater reach with strategies, SEO, Hashtags, etc.
  • The more creative you are, the more of the impact it creates. We at Magsmen thrive to reach a wider range of audiences through social media marketing.

Concluding the differentiation in simple terms:

When it comes to branding: It\’s Business centric.

When it comes to Marketing: It\’s Customer centric.

As for Advertising: Third party acts as a medium for promotion.